From B2P marketing to Zone marketing
B2P marketing, the company behind Zone marketing.
B2P Marketing inc. is the legal name of Zone marketing. Our contracts, invoices and partner agreements carry this name.
The origins of B2P marketing - B2P: Business-to-Person.
"After several years in B2B marketing, I noticed that many sometimes forgot the people behind the companies they serve: behind every company, there are people."
We sell to companies, but people make the decisions, buy and deliver. B2P kept the rigour and measurement of B2B, but keeps people at the centre of everything it does.
Why we became Zone marketing
The name B2P described how we work. It said nothing about what our clients came looking for.
A growing company rarely needs just one service. It needs a strategy at one point, a CRM or prospecting later on. The Zone is where business leaders find the expertise that fits the stage they are in.
The Zone sits between the agency, which executes, and the consultant, which recommends. It starts from your business objective and chooses the expertise to bring in. Then it follows the work through to results, and stays accountable for how everything fits together.
What B2P left us
B2P's values still guide every Zone mandate: respect, transparency, excellence and continuous improvement. High standards and rigour remain at the heart of the work.
Mission
We help companies structure and implement their marketing strategies, optimize their sales processes and improve their operational efficiency — integrating automation and artificial intelligence where relevant.
Vision
To become a strategic, people-focused partner for every client. To provide the right marketing expertise at the right time, without burdening internal teams. Our success is measured by our clients’ success.
Values
Our values: Respect, Transparency, Excellence and Continuous improvement. High standards, rigour and people are at the heart of everything we do.
Our approach
Before every initiative, we always clarify three things: why it exists, why now, and what concrete results are expected. A simple method: Understand → Structure → Execute → Optimize.
Corporate information
- Legal name
- B2P Marketing inc.
- Trade name
- Zone marketing
- NEQ (Quebec enterprise number)
- 1179158069
- info@b2pmarketing.ca
Invoices are issued by B2P Marketing inc.